Abi Moore
Freelance Producer / Editor / Film-maker

About me

I am an ambitious and enthusiastic individual who has always pursued creative ways to make positive social change and love films and story telling as a means to achieve that. I am passionate about issues, which affect people around the world as well as closer to home. I have filmed all over the world covering all sorts of stories, and can be adaptable, creative and I love to meet people from all walks of life and find this one of the most rewarding aspects of film-making. I love sport and promoting the good that sport can achieve and have filmed with Paralympic athlete Andy Small, swimmer Duncan Goodhew, football teams on the autistic spectrum and the England women’s cricket team. I have a passion for music and make films with soul singer / songwriter Joel Culpepper and have worked with many music producers and musicians most recently Jimmy Hogarth and Roy Davis Jnr and the London Community Gospel Choir.Marie Curie Cancer Care


Freelance Film-maker / Editor     Sept 2008 – Present

Since Dec 2015 I have regularly free-lanced as an editor for Breakthrough Media, a production company specialising in social media campaigns on social issues and content for the Home Office. This role requires a high standard of editing and graphics completed to tight deadlines as well as an ability to work across multiple projects with different producers and to very tight often-urgent deadlines. I have learnt an incredible amount about social media campaigns and content, which has fed into the work I do for all other organisations.

With 12 years of broadcast experience, I became freelance in 2008 and since then have worked for many third sector and charity organisations including Amnesty International, Marie Curie, Citizens Advice, Tommy’s, The National Autistic Society, The Daily Mirror, The Patient’s Association, Jo’s Cervical Cancer Trust and The Family & Childcare Trust as well as continuing to work on commercial & corporate projects. I have interviewed a diverse range of individuals in the UK and beyond including terminally ill people, children, people living with disabilities and their carers, young people living with autism, designers and architects, sports people, MPs and campaigners and personalities.

As well as a creative background I have good technical skills and excellent personal skills. I am adept at putting people at their ease ahead of filming, story telling, finding creative solutions, working under pressure and having to think quickly and creatively in difficult situations.

My roles often include planning, liaising and meeting with clients and contributors, writing pitch documents, script-writing, research, writing interview questions, budgeting, scheduling as well as filming, sound recording, editing and finally the post production process including editing, colour correcting and sound mixing. I am constantly updating my skills as technology changes and develops.

Producer, CNN Creative – CNN International    June 2001 – Sept 2008

As an experienced promo producer I wrote scripts, briefed graphic designers, commissioned music composers, as well as organising and overseeing all aspects of post-production. Whilst at CNN I worked on commercially branded short form films as well as a half an hour documentary Called ‘Just Imagine’ about what life might be like in 2020. (2020 seemed like a long way away then!) I travelled around the world filming stories on a broad range of subjects including science, business, the arts and sport.

Founder / Creative Director – Pinkstinks    Sept 2008 – Present

I co-founded the campaign Pinkstinks which works to highlight and challenge gender stereotyping marketed at children on the high-street, web and media. In September of 2009 we won a Sheila McKechnie Award in the ‘Women creating change’ category. Pinkstinks also won the Mumsnet Award for promoting body confidence in children at the 2012 Body Confidence Awards held at the Houses of Parliament. I have appeared on national and International TV and had press coverage in 53 countries around the world. I have spoken on Woman’s Hour, the Today Programme, Newsround and Good Morning Britain amongst many others.

Producer / DV Director – Red Productions “Ticket to Ride’    Sept 2000 – May 2001

I worked on location on a 24 part series following a 1958 London double decker bus and its crew of 6 twenty-something’s on a 20,000 mile journey from Halifax in Canada to Tierra-del-Feugo in at the southern most tip of South America. I was on-the-road producer as well as filming extra footage for the show, and working with the directors and other crew on story-line development.

Presenter / Film-maker – Sparkling Productions “Crewless”    Aug 1999 – Jan 2000

“Crewless” was a 6 part series broadcast on UK Style. I appeared in front of camera and single handedly travelled to and filmed The Inca trail, Machu Picchu, Lima, Cusco, Puno, Lake Titicaca, Arequipa and the Colca Canyon.

Production Assistant / Assistant Editor – Jeremy Isaacs Productions    Sept 1997 – Dec 1999

Production Assistant on the BAFTA winning 24 part ‘Cold War’ series for CNN & the BBC and then ‘Millennium’ a 12 part series for the BBC covering a thousand years of world history.

Client Runner – Tele-Cine Post Production – October 96 – June 97
Assistant photographer – Book Club Associates (BCA) April 94 – June 96


Leeds Metropolitan University             Sept 1990 – June 1993
BA Hons 2:1 Graphic Arts – specialising in Illustration & Animation
BTEC Foundation in Art and Design


I am an experienced Premiere Pro and FCP Editor with Avid experience. I work confidently on both Mac and PCs. I am an experienced camerawoman, and have filmed using Sony and Canon cameras, I have my own Sony FS5 kit / Canon 5D camera and sound kit as well as a full Adobe creative suite for post production and graphic design.

I am an intermediate Spanish speaker (and am still learning)

I have a full clean driving license and a car.